2009
11.09
11.09

The last place I want to go? Because all the other places are better?
Maybe I am being over critical and a dick but… are you serious? The last place I want to go? The last place I want to go to is the place of infinite suffering and torment described in the bible. Is your site that bad that I will go there last only because I have to, otherwise I won’t get the product I want?
I have to give them credit, though – it’s got a lot of people talking. A commenter on Creative Review summed it up well…
“Good on them for understanding how people view them and making a virtue of it.”
http://www.creativereview.co.uk/cr-blog/2009/september/dixons
So it was a strategy and not actually a mistake…. Interesting…